Your Solution Engineering function probably grew deal by deal: an AE, a developer or a project manager took on demos because someone had to. Then, as demand grew, one or two SEs were hired in a hurry.
The people are there, and often they are great. What is missing is the professional system around them.
SEbySD installs that system: organisation, CRM integration and impact measurement, so that Solution Engineering becomes a function your CRO can run and your board can read.
The problem
In many technical B2B companies, nobody intentionally set out to build a Solution Engineering function. Someone started doing demos because someone had to. Then the first SE was hired when enterprise deals demanded it, followed by a second. Eventually, a team emerged.
Today, the team is busy. But the function is often invisible in the CRM, priorities are driven by whoever pushes hardest, security questionnaires are recreated from scratch, and when leadership asks "What is SE actually delivering?", there is no clear answer.
Meanwhile, the technical complexity of every deal keeps increasing.
An unstructured SE function eventually becomes a bottleneck to growth. A measured one earns the investment it deserves.
Your SE team does not need more pressure. It needs a system.
When it is time
If any of these sound familiar, the SE Maturity Diagnostic will tell you where you stand and what to fix first.
What we install
We do not deliver theory. We install, with your team, the three things an SE function born of urgency is missing.
Written mandate, RACI with Sales, Product and Customer Success, engagement criteria, SE:AE capacity model, job description and hiring plan for the next SE.
SE inside the CRM: stages, fields, deal attribution. A Product Gap Tracker that Product actually honours. Clean handoff to Onboarding and Customer Success.
Win rate with and without SE, POC conversion, cycle time, demo qualification, RFP hit rate. Dashboards and QBR cadence for the CRO and the board.
Plus the playbooks that make it run day to day: discovery, demo, POC, RFP and security, handoff. Calibrated to your team.
The SE maturity model
The Diagnostic places your function on five levels. Each level has recognisable symptoms and a path to the next.
Level 1
Someone does the demos. No mandate, no CRM, no measurement. SE is a person, not a function.
Level 2
One or more SEs hired. Engagement on demand. Playbooks live in people's heads.
Level 3
Mandate, RACI and engagement criteria written down. Shared playbooks. SE has a place in the organisation.
Level 4
SE lives in the CRM. Active Product Gap Tracker. Formal handoff to Customer Success.
Level 5
Win rate with and without SE, POC conversion and cycle time tracked continuously. The CRO runs the function with numbers and the board understands it.
In many technical B2B companies, the SE function sits at level 1 or 2. The Professionalization Program takes it to level 4 or 5 in three to four months.
Request a DiagnosticOffers
2 to 3 weeks, fixed scope
Stakeholder interviews, CRM audit, maturity score on five levels, roadmap with quantified impact. The lowest-commitment way to see the plan before committing.
3 to 4 months, milestone-based fee
Organisation, CRM integration, KPIs, playbooks and rituals installed with your team. Exit criteria every month. Handover to your SE lead.
Ongoing, part-time
Once the system is running: KPI calibration, QBR cadence, coaching of the SE lead and the team.
1 to 6 months, day rate
Cover, activity peak, major RFP. Operational within a week in digital identity, KYC, fraud and compliance.
Pricing by quote after a first conversation. One active program at a time. Never two direct competitors simultaneously, systematic confidentiality, three-month cooling period between competitors.
Possible extension: Implementation & Onboarding, to install the post-sales function that takes a signed customer from contract to production.
Method
01
Two to three weeks to understand how the function came about, what it produces and what it lacks. You leave with a score, a roadmap and numbers, whether or not you continue with us.
02
Three to four months with your team, not beside it. Every month has exit criteria. Every deliverable is used before it counts as done.
03
The system is handed to your SE lead as we go, not at the end. On the last day, the function runs without us. If you wish, we stay on part-time.
We sell the way we teach you to sell: a real discovery call before any proposal.
Why SEbySD
SEbySD is a solo practice founded by Rodrigue Simi Djomo. Fifteen years of Solution Engineering in regulated environments, at every level of the craft: Expert Solution Engineer, Team Lead, then Head of Solution Engineering & Onboarding leading a team of ten at a European digital identity and KYC provider. Then an SE function rebuilt from scratch at a global identity verification platform, closing USD 1.4M in enterprise contracts in three months.
What SEbySD installs is what Rod has built and run, twice, calibrated each time to the team in front of him. Not what he has read.
Based in Paris. Engagements in France, across Europe and remotely, in French and English.
Questions
No. If someone does the demos and carries the technical questions today, even without the title, the function exists. That is level 1 of the maturity model, and it is where the Diagnostic is most useful.
No. It makes sure the next hire is the right one, in the right place, with the right job description, landing in a function that is already organised. The Program includes the job description and hiring plan.
Often, yes, given the time. Designing a function while running it is a common failure mode. The Program is done with the SE lead, and the SE lead inherits it.
What we install does not depend on the product: mandate, engagement, CRM integration, measurement. What does depend on it, demo content, your team already owns.
Thirty minutes is enough to know whether it is the right fit. If it is not the right time, we will say so.
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